The well-known HA filler brand “Princess”, as it was promulgated by the Australian family-owned company Croma-Pharma GmbH (Croma) will be gradually replaced by the brand “saypha” on all international markets, starting from Europe. The company founded in 1976, specializes in the industrial production of syringes of hyaluronic acid in the field of medical aesthetics, orthopedics and ophthalmology, and heads 12 international sales companies with product distribution in more than 70 countries around the globe states its readiness for the changes. Given that Chroma has always focused on their own products and minimally invasive aesthetic medicine, it is not surprising that the company has declared its desire to move forward, harmonizing various brands of its own aesthetic products.
Croma`s direction towards globalization led it to essential rebranding and incremented botulinum toxin Botulax Hugel procedures approbation and at the same time caused the urgency for a more medical brand of HA-filler, exclusively addressing medical professionals. As a result the new Korean product Botulax created by toxin producer Hugel Inc. was licensed by Croma recently. Aiming to develop and commercialize Croma’s HA filler and PDO thread products altogether with Hugel’s product Botulax they established a joint venture company in such states as US, Australia, Canada and Incipient Zealand.
As it was stated by Andreas Prinz, Croma’s Managing Director, the replacement of product Princess was necessary due to several reasons. First of all, the brand wasn`t advised or approved for lots of existing and future markets, not to mention that the brand saypha, which was introduced in 2017, is consistent with Croma the all-encompassing umbrella brand. That means, you can streamline and market the product all around the world with unifying look and effect. As the company seeks to make progress and takes the path of internationalization, it is necessary to forget about the standardized view of the company created for the current audience, namely for healthcare professionals. Moreover, the company has taken into account the numerous requests of customers, which is the main reason that all products of saypha are easy to distinguish from each other. In addition, all saypha products were created on the basis of medical science and evidence based medicine, as well as on the Chroma company unchanged values. Saypha is a high quality, reliable, and medically effective product that will become the new global HA filler brand.
The Croma HA filler range consists of six products: saypha RICH, saypha FILLER (with/without lidocaine), saypha® VOLUME (with/without lidocaine) and saypha VOLUME PLUS Lidocaine.
The products target individual needs of the patients:
All of products above are predicated on non-animal derived hyaluronic acid and are manufactured in accordance with the highest safety and quality standards.
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